1. How before what.
Understanding the process is paramount before defining the end product.
Understanding the process is paramount before defining the end product.
2. The core: methodologies.
Proven methodologies like user-centered design guide our solutions.
Proven methodologies like user-centered design guide our solutions.
3. Draw and diagram.
Visual tools such as sketches and diagrams are essential for clear communication.
Visual tools such as sketches and diagrams are essential for clear communication.
4. Take part in collective projects.
Collaboration leverages diverse perspectives for richer outcomes.
Collaboration leverages diverse perspectives for richer outcomes.
5. Learn from the freak and the peripheral.
Unconventional ideas spark innovation and creativity.
Unconventional ideas spark innovation and creativity.
6. Explore, detect, defend other epistemologies.
Advocate for diverse ways of knowing and understanding.
Advocate for diverse ways of knowing and understanding.
7. All doing is knowing.
Practical experience is a valuable form of knowledge.
Practical experience is a valuable form of knowledge.
8. All knowledge is made.
Knowledge is constructed through experience and interaction.
Knowledge is constructed through experience and interaction.
9. Focus on the aesthetic experience.
Prioritize visually and emotionally engaging user experiences.
Prioritize visually and emotionally engaging user experiences.
10. Enjoying the process means shaping constantly.
Flexibility and iteration lead to continuous improvement.
Flexibility and iteration lead to continuous improvement.
11. Research to explore, not to demonstrate.
Research with the aim of discovery, not just validation.
Research with the aim of discovery, not just validation.
12. Advance involves zigzag moves.
Progress is non-linear and requires navigating challenges.
Progress is non-linear and requires navigating challenges.
These principles shape every project I undertake, ensuring that the solutions I deliver are innovative, practical, and user-centered. Through in-depth customer research and the development of tangible strategies, I help transform creative ideas into concrete solutions, ready for implementation.
Whether working with startups or seed-stage projects, my goal is to drive sustainable and impactful results. Join me on this journey to create meaningful innovations for a better world.
